I'm going to cover 3 apps that will help automate your social media content so you can spend less time managing the content and more time creating content.
Jumping right into it the first app on the list is buffer. Buffer allows you to manage your Facebook, Instagram, Twitter, LinkedIn, and Pinterest all form this app. Buffer allows you to add your content to queue to be posted at any date and time of your choosing automatically. What's interesting about buffer and I'm not sure if it's based on your account stats but buffer has preset times already set in within the app. What this means is that if you multiple posts scheduled for the same day they will automatically fill in those time slots so you don't have to worry about putting in the time unless you want to input the times manually.
Aside from scheduling your pre-created content you can, you can view a list of all of your scheduled posts, any reminders you created, and recent posts. If you have a twitter account connected to buffer you'll see your twitter feed as well.
Buffers interface is pretty clean and simplistic clean you can navigate through the app easily without a bunch of clutter on the screen and you don't have to worry about being overwhelmed by tons of features and settings.
To switch between social media accounts just tap the profile at the top left of the screen.
Creating a post is super simple just tap on the blue pencil icon that shows up on the bottom right of the screen. From here you can write your post or add pictures and videos as well. You can add social media accounts you want your post sent to by selecting the plus icon at the top left. Once you're done you can hit the share button at the bottom right then choose to post right away or schedule the post for later.
Buffer is free to sign up and has a free plan that allows you to connect up to 3 social media accounts and schedule up to 10 posts at a time. Buffer also has different pay tiers which allow you to connect more social media accounts, schedule out a larger amount of post and access to their analytics found on their website.
Buffer is available on Android, IOS, and the web
Next on the list is Hootsuite. Hootsuite's functions are very similar to Buffer. When you log into Hootsuite you’ll see all of the recent post of your currently selected social media account or you can view all of your scheduled posts. If twitter is connected it will show all tabs as if you were on twitter itself. If you look at the top you will see the name of the currently selected account and if you tap it you can switch accounts.
To schedule, a post simply tap the green pencil icon the continue to create your post or you can hit the menu icon then select planner to bring up the calendar. Here you can select the time and date first then create the post.
Hootsuite is also free to sign up with a free plan. Hootsuite’s free plan also allows you to connect 3 social media but with Hootsuite, you can schedule up to 30 posts at a time. Their paid plan allows unlimited scheduled posts, a higher number of accounts that can be connected and their web tools.
Hootsuite is also available on Android, IOS, and the web
The last item on this list Is IFTTT. If your wondering IFTTT stands for if this then that. IFTTT functions differently from the other two apps. IFTTT has what are called applets. Theses applets are separated into 2 categories, Triggers, and actions.
You can set up as many of these applets as you like with any combination of social media platforms. Some applets are simple and will share posts with links while others will allow you to customize the content being shared with hashtags, images, and custom text.
IFTTT can get very confusing during setup especially with all the different applets but once everything is set up your good to go everything will start working on autopilot.
Ok so before I end I wanted to get in how I personally all 3 apps in my day today.
So first and foremost I don't have a paid subscription for any of these apps I stick to the free plans so if you're on a budget then definitely stick around for this one.
So first I head over to Hootsuite I choose Instagram as my primary social media platform. since I have 30 posts I can schedule at a time I spread out my content by scheduling my posts 3 times a day for the next 10 days.
Once all those posts are created I head over to buffer and I bring it down to 2 posts a day for 5 days continuing where I left off from over on Hootsuite.
Once I'm done with buffer I Head over to IFTTT and set up my applets (you only have to set up IFTTT one time). The applets that I have set up with IFTTT will automatically share my Instagram posts as native content on other platforms such as facebook, twitter, tumbler, etc.
I'll take one or two days setting up my content to be scheduled out then I let the apps do the rest. I can now spend more time engaging with my audience or I can spend more time using other social media features like Facebook and Instagram stories or youtube.
So that's it these are the three apps that will help automate your social media accounts. Are you already automating your social media accounts?